Digital Marketing

Digital Marketing Courses and Certifications

Digital marketing has been in trend for the past few years. A large number of students are picking digital marketing as a career. Let's know why Digicorns Institute is the best institute for digital marketing courses and certifications.

  • 1. Digicorns Institute’s digital marketing courses can transform you into a professional digital market expert in several domains including search engine optimization (SEO), social media marketing (SMO), Content marketing, Pay per click (PPC), content marketing, email marketing and so on.
  • 2. Our digital training courses are designed in such a way that they help our students to build a strong grasp on the subject.
  • Students will learn to analyze the market in a comprehensive way. Besides, they will be able to establish a strong connection between sellers and customers
  • 4. Through our effective courses, we provide learners with the latest technologies and tools that help in better optimization of the website.
  • 5. Our experienced and highly skilled digital marketing trainers will provide you with the latest solutions to boost the ranking of a website.

Why Digital Marketing Training And Certification?

There are several amazing benefits of digital marketing courses and certifications.
  • Embark your Career
  • A Broad Range of Career Options
  • Better Salary Package
  • Extremely Cost-Effective
  • In-depth understanding of concepts
  • Convenience and flexibility of work

Digital marketing training course roadmap

The digital marketing course syllabus that you will cover with real time projects and trainers mentioned below.

Week 1
Digital marketing
  • Overview of Digital Marketing
  • How is digital marketing different from traditional marketing?
  • Different online marketing channels
  • Key Terminologies in online Marketing
Week 2
Search engine optimization (SEO)
  • Introduction to SEO
  • How Do Search Engines work?
  • Search Engine Algorithms and Google Algorithm Updates
  • Keywords in Blog & Articles
  • Local SEO, Mobile SEO, eCommerce SEO
  • Content development strategy
  • On-Page & Off-Site Optimization
  • Website Content Optimization
  • Competition analysis
  • Meta Tags and Meta Description
Week 3
Basic and advanced Google search and display ads
  • Overview on Adwords, Google AdWord
  • Google Ad Types, Pricing Models, PPC Cost Formula
  • Ads campaign & Google Ad Words account Set-up
  • Keyword Research & analysis
  • Ad Words tools & techniques
  • Display and display campaigning
  • Display Ads Campaigns
  • Ad Rank, Quality Score Optimization
  • Google Ads Tools & Google Ads Reports
Week 4
Content marketing and social media marketing
  • Blog Marketing & Guest blogging
  • Brief to social media marketing
  • Facebook,YouTube,Twitter,LinkedIn,Instagram & Quora marketing
  • Social Media Optimization Concepts
Week 5
Email marketing, mobile marketing and mobile app marketing
  • Importance of email marketing
  • Email Marketing Tool and Softwares
  • Email marketing campaign creation
  • Types of Email Marketing Campaigns
  • Mobile Marketing and its importance
  • Overview of AMP and its importance
  • App building and monetization
  • Setting up account for Bulk SMS
  • B2B and B2C Marketing campaigns
Week 6
Conversion rate optimization
  • Introduction to Conversion Optimization
  • Conversion Planning and Landing Page Optimization
  • Traffic Reports & Events Tracking and Customisation Reports
  • Implementing conversion tracking, Conversion tracking
Week 7
Google Web analytics and webmaster tools
  • How Google Analytics works?
  • Navigating Google Analytics
  • web analytics set-up
  • Google Analytics, Navigating the Interface
  • Tools for website analytics & Google Analytics tools
  • Adding and Managing Assets Integrating WebMaster Tool
  • Analytics Reports
Why learn at Digicorns Institute?

After you have successfully completed our digital marketing training course, you will receive a certificate stating that you have acquired the skill set of a digital marketing expert and validating your ability to lead online marketing efforts in your company or future organization.

FAQs on different digital marketing training and certification

Digital marketing is the trendiest course or certification that lets learning marketing a company's products and services online through diverse digital mediums.

Everyone who has got the interest in learning the digital marketing concepts can go for this course. For example- Both undergraduate and graduate students, job seekers, media advertising professionals, business development managers, entrepreneurs, freelancers, bloggers, web designers, MBA marketing heads, etc.

Yes, you will! Our digital marketing training courses will be a combination of both theory and practice for every module. We provide live exposure on projects and also give assignments to test the learner's skill sets.

Yes! our syllabus includes complete digital training and support on Google Certification. We also provide training and prepare you for it.

No! You can't become a digital marketing expert in a couple of months. These courses will provide you with strong fundamentals on which you can build your expertise. Remember, our courses will surely reduce the time to become an expert.
Digital Marketing
Offline Course
CONTENT MARKETING - CMS EXPERIENCE - EMAIL MARKETING - SOCIAL MEDIA MARKETING - SEARCH ENGINE OPTIMIZATION
Admission Open
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